ttnet.net產業趨勢講座014-從國際市場動態看台灣手工具業發展契機

典型出口導向的台灣手工具產業，可粗分為動力和非動力手工具產品兩大類，在2007年，動力手工具外銷表現上，台灣已成功擠身全球前10大出口國；在非動力手工具方面，受歐元升值、台幣貶值影響，出口值略為下滑，而居全球第三大出口國，僅次中國大陸及德國。

然而，今年受到全球第一大手工具市場美國經濟衰退因素的影響，國際市場需求是否將因此縮？此外，在歐元飆漲的當下，台灣廠商該如何迎接補足匯兌貶值之挑戰，又該如何進軍手工具新興市場，尋求更好的獲利呢？

本次產業趨勢講座特邀擁有專業領域背景並且對台灣手工具產業有多年觀察及研究的金屬工業研究發展中心產業分析師─陳芙靜小姐擔任講師，為您提供更精準的產 業動向；此外，講座也將為您分析手工具產業廠商如何透過電子市集行銷之概念，精準佈局海外推廣，成功開拓國際市場，面對即將到來的下一波攻勢！

台 北 場

時　　間： 97年09月03日 （三）13:30~16:20

地　　點： 中國文化大學推廣部教育忠孝分部忠孝館-3F數位演講廳

(台北市忠孝東路一段41號3F)

洽詢電話： (02)8369-3869#873 吳小姐

台 南 場

時　　間： 97年09月09日（二）13:30~16:20

地　　點： 台南生活美學館(原台南社教館)-2樓會議室

(台南市中西區中華西路二段34號)

洽詢電話： (06)209-1168 陳先生

台 中 場

時　　間： 97年09月10日（三）13:30~16:20

地　　點： 台中市世貿中心-201會議室

(台中市西屯區天保街60號)

洽詢電話： (04)2297-5266#17 蕭小姐

主辦單位：文筆商貿網

議程：

13:30~14:00 報到

14:00~14:10 主辦單位致詞

14:10~15:00 從國際市場動態看台灣手工具業發展契機 Part I － （金屬工業研究發展中心 / 陳芙靜 小姐）

15:00~15:20 Tea time

15:20~15:40 從國際市場動態看台灣手工具業發展契機 Part II － （金屬工業研究發展中心 / 陳芙靜 小姐）

15:40~16:10 如何善用手工具市集概念 行最有效推廣 － （全世握資訊）

16:10~16:20 Q&A

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迎風賞月度中秋

隨著天氣轉涼，秋意漸濃，中秋節也即將到來，所謂「天上月圓，人間團圓」、「天上一輪滿，人間萬里明」，自古以來，人們素來喜以月圓譬喻人團，故中秋節也成為闔家團圓的日子。迎風賞月、閒話家常同時，總免不了配上美食，秋天是美食的季節，而台灣習俗承襲大陸更勝有變化，在節日食俗方面發展極為興盛，因此每年的中秋節，商家們紛紛摩拳擦掌，推出各家自信之作，兼具巧思與美味，其中，無論是送禮或自用，中秋節的主角絕對是月餅當之無愧！

為配合國人的飲食，月餅不再是單調口味，例如近年健康養生風盛行，月餅特別注重低糖、低鹽、少油、高纖等健康原則，如人參、枸杞、當歸、川貝琵琶、珍珠粉、冬蟲夏草等中藥及燕窩、山藥、蓮子、竹炭等流行健康食材，只要想的到的，通通都可以入餅，這樣標榜養生的月餅在口感上減少油膩，增添一份清爽，造福想吃又怕胖的人。其他如冰淇淋、巧克力、起司、麻糬、及鳳梨、紅豆、芋頭等各種蔬果 內餡更是各大業者月餅內的常客。當中值得一提的是，去年風行日本的健康食材──寒天，讓月餅餅皮多了另種Ｑ嫩口感的選擇，低卡路里是它吸引目光的最大優點，同時也能促進腸胃蠕動，今年依然火熱。

在外觀上，一顆顆如此誘人精巧，極具特色的月餅，令人忍不住食指大動，有使用卡通人氣偶像如Hello Kitty、哆啦A夢形象的可愛月餅，也有借用中國神話當中如月兔的形狀衍伸，而傳統廣式、中式月餅外觀依然精巧，保持一貫高評價，每年各家無不爭奇鬥艷，月餅已經可以說成為一種藝術。

像是一向走高檔路線的「帕莎蒂娜」，今年月餅禮盒主題為「璧月」，取其「中西合璧」之意，禮盒包裝融合了中式傳說的趣味性及西式設計的簡潔大方之感，而口感上則以真實本味決勝負，重拾傳統食材，加之現代獨特創意，一盒共有五款中式手感與四款南法普羅旺斯的組合，無論是中式墨魚蛋黃月餅、養生紅麴冬瓜月餅，或西式南法塔本那黑橄欖月餅、無花果巧克力月餅，皆有別於傳統月餅形式，中西方如此相容並存又互映其趣，令人再三驚歎不已。

除了月餅外，中秋節另一主角就是茶，好月餅就要配好茶，無稐是普洱、烏龍、包種、鐵觀音等常見傳統茶，乃至年輕人喜歡的花草茶、水果茶等，無一不適合與月餅作搭配，因此，包裝雅致、嚴選把關的罐裝茶葉，或利於隨身攜帶、沖泡方便的袋茶，也都是中秋送禮的好選擇。

如何挑選品質優良的茶葉呢？業者表示只要掌握「觀形、辨色、聞香、賞味」四項原則，就可以輕鬆選購。「觀形」就是觀察茶葉外觀，每種茶葉都有一定的標準外形規格，如炒青條形、珠茶圓形、龍井扁形、紅碎茶顆粒形等，形狀勻稱完整，沒有斷碎，並且沒有混入雜質，這就是好的茶葉。「辨色」是指辨別色澤，各種茶皆有一定的色澤要求，如紅茶深紅褐色、綠茶翠綠、烏龍茶翠綠或呈現墨綠色，但無論何種茶類，好茶均要求色澤一致。「聞香」顧名思義就是嗅聞香氣，因茶種與發酵製法不同，各種茶類香澤各異，乾香與濕香也有所不同，但無論哪種茶皆不能有異味，選購時應掌握精純、濃郁、綿長等特性。最後「賞味」就是品嘗滋味，除了甘醇回甘外，更重要的是要選擇自己或送禮的人喜歡的茶種，才算是最好的中秋禮品。

百年老店嶢陽茶行貿易有限公司在今年推出以阿里山烏龍茶、阿里山金萱與梔子烏龍茶三種茶所組合的紅牡丹山采禮盒，作為中秋節特別獻禮。從百年傳承「傳統炭火烘焙法」改良到「三焙三退火」的革新烘焙法，與嚴選茶葉是最佳搭配，將恆久不變的真摯感情帶給每一位品茗者，溫暖人心。

點心搭配飲品以熱量低、維生素含量高為首選，至於口味則因人而異，大致原則是甜月餅不配甜飲料，能夠消味解膩、調整胃口為佳，隨著月餅種類款式多樣化後，近年國人在搭配月餅飲品的選擇上，除了茶外，咖啡也名列前茅，是而咖啡沖泡器、沖茶器更是中秋禮品熱門選擇。在此領域不斷追求創新，與國際接軌的愛貝企業股份有限公司，以簡便、耐用為目標設計出「魔力咖啡花茶沖泡壺系列」，內建專利的咖啡及茶汁濃度控制濾網，濃淡可隨當時情況及心情自由調整，滿足不同需求的消費者。

秋天是美食的季節，不管是在戶外、陽台賞月，嚐遍美食，品茗閒話，皆是享受團圓幸福之感，感受溫馨時刻。

文章摘於文筆商貿網

China Food Packing Machinery Market to Double in 2005

The packaging machinery industry is closely relevant with the boom and bust of the consumer goods industry. A rise in the demand for consumer goods is commonly reflected on the sales of packaging for these products and, therefore, in turn benefiting packaging machinery players. Currently, mounting environmental awareness, problems of waste disposal, a growing scarcity of raw materials and the consequent statutory regulations, are demanding a fast response from all industrial sectors, especially in packaging machinery arena. In response to the up-and-coming recycling concept, packaging machinery manufacturers must be prepared to invest in continual development of their products and technologies.

In China, the major exports included food grinding machines, mixer, juice extractor, food and beverage makers, cereal and bean processing machine. By the statistics, the largest growth lay in diary product processing and brewing equipment.

Thanks to the improved living standard and gradual shift of eating habit, the sales of food packaging machinery in China will continue to increase in the on-coming years. By a survey, in 2005, the overall demand is expected to hit RMB65 billion, highly potential as compared with the existing market scale of RMB30 billion, marking an average growth of more than 12 percent every year.

Fueled by growing proportion of food industrial output value, probably up from the current 0.3-0.4 percent to 0.5-1 percent, more and more industry players target Chinese market, seeing the coming years as hay days to expand their market share.

Rising meat consumption will boost the demand for meat processing in the food industry from the present four percent to 10 percent with the output reaching 6 million tons, together with the improved proportion of grain processing from eight percent to 15 percent and with the processing volume peaking 82.50 million tons. Meanwhile, the output of sugar will climb to 10 million tons in 2005, the output of diary products, 800,000 tons, various feed, 27 million tons, liquid milk, two million tons, edible oil, 30 million tons, and tin food, 3.80 million tons.

Article from ttnet.net

New Vehicle-based Techs Always from Humanity

Nowadays, cars and light trucks aim to entertain and inform drivers and passengers, not merely transport them from one place to another. Car owners, familiar with iPods, Blackberrys, handheld video players, portable games and so on, expect their vehicles to cater to their miscellaneous "infotainment" needs. Modern gadgets carry features to make navigating easier. The latest GPS devices are miles away from the old handheld ones. In help of speech recognition, drivers can speak commands to the GPS without having to take their hands off the steering wheel. If they are driving at a significant speed, or in heavy traffic, they don't have to take their eyes off the road because voice prompts will navigate them. Some devices even can be linked to a driver's mobile phones, and voice calls can be made using the GPS as a hands-free gear. Read the following news via Dialog NewsEdge to find more new techs on automotives.

Sizzling Portable Navigation Devices (PND)

In a release, Research and Markets noted that report highlights include:
Globally, the satellite navigation system is still a nascent industry with market penetration of only 4 percent and this offers lucrative opportunities for all the players in the supply chain of this industry. Western Europe and North America are the potential markets for Portable Navigation Systems, a technology/medium for automobile satellite navigation system. However, still these two regions remain massively under-penetrated with Europe's satellite navigation penetration currently stands at only 15 percent and in North America at 4 percent. Since, the satellite navigation industry has low barriers to entry; the list of entrants is long and growing. But there are only a few leading players that have dominance in this industry.

The Thinnest GPS Unit in the Industry

Wireless News via NewsEdge Corporation:
Magellan has announced a second generation of its Maestro series of portable vehicle navigation devices that will feature the thinnest GPS units in the industry. Designed to be pocket-sized for easier portability, the new units feature a streamlined look and functionality built into a new, sleeker industrial design. At only 17.8 mm thick and just 82.5 mm tall, the new Maestro packs dozens of advanced mapping features and bright 4.3-inch or 3.5-inch QVGA screens into the industry's most compact, portable auto navigation units.

Automotive Hard Disk Drive Shipments to Rise by Fie times by 2013

M2 PressWIRE via NewsEdge Corporation:
The explosion of digital multimedia infotainment systems in cars is prompting auto makers to adopt Hard Disk Drives (HDDs) for storage and playback of music, video and other digital content. Shipments of HDDs for automotive infotainment systems are expected to reach 16.6 million units by 2013, nearly five times the 3.5 million in 2006. Automotive HDD shipments will rise at a Compound Annual Growth Rate of 25.1 percent from 2006 to 2013, making hard drives the fastest-growing storage solutions for cars in the coming years. The attached figure presents iSuppli's forecast of shipments of HDDs and other storage formats for automotive infotainment applications.

Audio Streaming Bolsters Automotive Bluetooth

Wireless News via NewsEdge Corporation:
The migration of Bluetooth for music streaming into the automotive and portable navigation markets is increasing automotive Bluetooth adoption, reports Strategy Analytics. In fact, the research firm noted, this wireless technology is set to account for 94 percent of in-vehicle communications system shipments by 2013, according to a new Strategy Analytics report, "Automotive Bluetooth: Heat Unit Integration and A2DP Present New Opportunities." Over the last 12 months, key product trends were emergence of audio streaming via the Bluetooth Advanced Audio Distribution Profile (A2DP), Bluetooth integration on embedded automotive infotainment systems and an increase in portable navigation devices offering Bluetooth hands-free functionality.

Satellite Radio Increases 26%

Wireless News via NewsEdge Corporation:
“Nearly 40 percent of consumers report having satellite radio capability in their new-vehicle's audio system-marking a considerable increase from 26 percent the previous year, according to the J.D. Power and Associates 2007 Multimedia Quality and Satisfaction Study released. Additionally, 94 percent of owners indicate that their satellite radio is factory or dealer installed-increasing from 92 percent in 2006. "Buyers want the latest technologies included in their new vehicle's audio system, and the increase in market penetration is a reflection of auto manufacturers' response to consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Power and Associates. "New and redesigned vehicles-particularly those within the luxury segment-are increasingly being equipped with the latest multimedia features, including satellite radio, MP3/auxiliary output and navigation systems. Market penetration for these audio features will likely increase as time goes on."

Adding NIR Capability to Portfolio of Single-Chip Automotive

Wireless News via NewsEdge Corporation:
“The NIR capability significantly improves functionality for automotive safety and security applications while allowing OEMs and automotive manufacturers to simplify system designs and reduce the overall system bills of material. The new night vision capability is made possible by the development and successful implementation of a number of process-level enhancements that expand the sensor's spectral light sensitivity up to 1050 nanometers, the equivalent of NIR sensitivity. This enhanced sensitivity enables OmniVision sensors to perform object detection in complete darkness with the support of only a few very low-power LEDs and allows automotive cameras to see both beyond and outside the range of a vehicle's headlights.”

Increased MEMS-Based Applications in Automotive Industry

Wireless News via NewsEdge Corporation:
“Demand from end-user markets such as automotive, medical and consumer electronics spurs growth in the world microelectromechanical systems (MEMS) sensors markets, reports Frost & Sullivan. The consulting company said that its new analysis, World MEMS Sensors Markets, reveals that the market earned revenues of $1.6 billion in 2005 and estimates this to reach $4.2 billion in 2012. "Demand from key applications such as electronic stability control (ESC) and tire pressure sensors in the automotive market will likely drive the MEMS sensors market," notes Frost & Sullivan Research Analyst Prashanth Venkatesh. "Regulations passed by the U.S. highway and safety authority that mandate the installation of tire pressure sensors, also fuels demand. Moreover, environmental and legislative mandates increase the need for fuel-efficient cars, thereby supplementing demand for sensors in the automotive market."

Simultaneously, the adoption of inertial sensors for the purpose of adding functionality and safety in devices such as mobile phones, gaming devices and e-notebooks, drives growth in the consumer markets.

Article from ttnet.net

Global Views on Hardware Headlines

Fastener Industry Up 5% Per Year Through 2007

Industrial fastener demand, usually dancing with the pace of industrialization and business circle of the world, is predicted to climb no less than 5% every year through 2007 to over $11 billion. Generally speaking, the demand will be spurred by robust growth in durable goods production and building spending. Accelerating global economic growth will also contribute to help speed in aftermarket fastener demand, even though improvements in fastener quality will somewhat curb maintenance/ repair /operations sales growth. Building sector, electrical and electronic equipment manufacturing will enjoy the fastest growth in end-use markets for fasteners.
Standardized industrial fasteners will continue to govern overall product demand. However the sales of application-specific fasteners jump at a prompter pace than other standardized product types while more OEMs take the place of non-specialized items with application-specific designs. In the other hand, demand for aerospace-grade fasteners is predicted to soar at better-than-expected rate through 2007, fueled by new momentum in aircraft production as global economic climate bodes well military expenditures keep climbing. Recently, innovations and improvement on fastener design focus on new generations of self-locking and self-sealing fasteners, which can be installed without the use of tools and fasteners fabricated from advanced alloys, composites and plastic materials. As more reinforced plastics are successfully developed and launched, plastic fasteners will be widely applied in a growing number of settings.

Global Valve Demands to Rise 5.5% Through 2007

Global demand for industrial valves is predicted to climb 5.5% per year through 2007 to over US$60 billion. The growth momentum is specially attributed to the blooming macroeconomic growth in the developing regions of Asia, Latin America and Eastern Europe. The markets in the US, Japan and Western Europe, although not very prominent in performing, will also show slight improvement. Rising fixed investment levels will boost most valve consuming sectors and strengthen underdeveloped infrastructures in these regions.

Die-casting Hardware Boosted from Auto Sector

Die-casting is a process to form metal shapes from molten material, in most cases, typically nonferrous metals such as aluminum, magnesium, and zinc. Die-casting processes include sand casting, precision investment (lost wax) casting, and permanent mold casting. Generally speaking, the major market for die-casting is the automotive industry. Especially smaller electric motors calling for the application of die cast aluminum housings and end covers, further promote the usage of die-castings. Additionally, for further development of the die casting industry, production scale is of prime importance for industry players. However, the prerequisite for a large production size is large investment. The automotive industry is surely a strong support. In recent years, attention has been paid to the development of large capacity die casting machines, bringing up hot chamber machines accordingly.

Variety Uses of P/M, Powder Metallurgy

The basic P/M process uses pressure and heat to form precision metal parts and shapes. Powder is squeezed at room temperature by itself in a rigid precision die into an engineered shape like a gear. After the mass of powder is squeezed into a shape and ejected from the press, it is fed slowly through a special high-temperature controlled atmosphere furnace to bond the particles together. In contrast to other metal forming techniques, P/M parts are shaped directly from powders while castings are formed from metal that must be melted, and wrought parts are shaped by deformation of hot or cold metal, or by machining. P/M parts are used in a variety of end products such as lock hardware, garden tractors, snowmobiles, automobile engines and transmissions, auto brake and steering systems, etc. New Developments include improved manufacturing processes and commercialization such as metal injection molding: (MIM), rapid solidification, P/M forging, spray forming, high temperature vacuum sintering, warm compacting and both cold and hot isostatic pressing. The use of P/M hot forged connecting rods in automobiles and a P/M camshaft for automobile engines. The use of P/M composite camshafts in auto engines and main bearing caps, and stainless steel ABS sensor rings and exhaust system flanges. New submicron and nanophase powders for cutting tools and other specialized applications.

Bearings, Small Parts Big Use

Bearings belong to a major component in a machine to reduce friction and, simultaneously maintain the expected precision and stability while machine working. By statistics, the size of global bearing market approximates US$30 billion every year. Coming in over ten thousand kinds, bearings can be found everywhere in a gear from small drivers, motor cars, conveyors, electrical machinery to big ships. Fundamentally, bearings are composed of two parts: sliding bearings and rolling bearings. The most frequent-used bearings are linear bearings, connecting bearings, ball bearings, roller bearings, trust bearings and needle bearings. The precision quality of bearings depends on hardness, wear rate, mechanic strength and stability along with concentricity, sphericalness and roughness. In these years, the users of conventional ball bearings and roller bearings have been gradually upgraded to ball guide bars, linear bearings, connecting bearings and oil-less bushings. Some higher-level bearings should resort to the help of technicians. King-size bearings for steel-making or petrochemical industry are heavily installed and traced by technical suppliers. The popularity of NC/ CNC machine tools and automated warehouse systems provides a stable-growing background for bearings industry. The up-and-coming trends follow the advantages of high precision, high speed, compact size, lightweight, maintenance-free and durability.

Article from ttnet.net

A Random Walk down Machine Tool Market

Tech Trend Watch

To cope with changing business environment, technical modernization is a sustaining challenge in all sectors of industry. As we saw in EMO Hannover 2005, process integration and reconfigurability make automation practicable and liable for large-scale users. Here, the concepts are elaborated on integrated system, for instance, machines equipped with robots, image processing systems and sophisticated materials handling capabilities, namely combining as many processing steps as possible in single gear to enable fast changeovers, thus allow numerous different products to be dealt with. Multifunctional gears not only provide optimized user-friendliness but also reduce machining times and the associated logistics, meanwhile with greater precision, enhanced productivity and space-saving advantage. The new robot application for bending tubes simplifies the programming of such automated installations by offering the same controller interface for all elements in the production line from the robot to the machine, meaning that the robot no longer required to be instructed.

Spurred by the up-and-coming nanotechnologynanotechnology, micro machining makes high-precision machining possible on larger workpieces from the tool and mould construction sectors. Surface qualities of fifty nanometres are now utilizable and workpieces no longer need to be polished in some cases. The minimum tools applied in micro machining have a diameter of 30 ￡gm for drills and 100 ￡gm for milling cutters. Still, machining with such tools is workable merely with modern and adapted machine concepts delivering a corresponding temperature control and superior damping properties. The greater precision makes miniaturization and microproduction possible with considerable future potentials. At the same time, it also largely raises process reliability.

Rapid prototyping and rapid tooling are significant in shortening the time to market of new products. Advanced and integrated coating techniques involve the sensor -based monitoring of machine components, the automatic correction of tool wear as well as remote information and diagnosis functions via mobile phone, the Internet and other communication media.

Global Market Watch

Japan is the world's largest maker and second exporter of machine tools. According to Japan Machine Tool Builders Association (JMTBA), the orders in 2004 at $11.4 billion soared 45% from the year before, hitting the third largest level after the bubble economy years of 1990 and 1989. Exports surged by 38% thanks to the recovery of machine tool demand in the United States and Europe, besides the expansion in China and the emerging markets including East Europe. JMTBA predicts that overseas orders in 2005 and 2006 at $10.64 billion and $11.11 billion, respectively.

Germany is known as a major technology leader in the arena, also the world's largest exporter and second producer with a 20% share of the market. In 2004, German machine tool makers sell 60% (or US$5.6 billion worth) of their machines outside the country. Exports grew by 10% in 2004 while domestic sales rising by 4%. In spite of the strength of the euro, overseas orders climbed by 25% during 2004, while domestic customers merely placed 11% more orders. China contributes to the biggest buyer of German-made machine tool, accounting for 17% of foreign demand and 13% of all exports. And the USA, the second biggest customer has been undergoing structural market changes. It was not until 2004 that exports began to increase again. An average 65,000 employees were employed in 2004, about 3% or approximately 1,900 employees less than the previous year. According to German Machine Tool Builders' Association (VDW), a 4% growth in production is expected for 2005.

Italy remains the third producer and exporter and the fifth consumer in the world machine tool market with export up 17% to US$2.29 billion and imports up 4% to US$0.97 billion. In 2004, Italian machine tool builders experienced an increase of around 13% in their index of aggregate orders, yet mostly from foreign buyers. In the first quarter of 2005, the overseas orders placed to Italian builders of metal working machine tools have marked a 4.6% increase compared to the same period in 2004. However, the domestic market is still stagnant with extremely low value of the index, 30% lower in comparison with that of the base year.

China is the world's biggest buyer of machine tools, followed by the USA, importing US$5.78 billion, hitting a 39% increase in 2004. Famous as so-called "world factory", China has been in great demand for machinery products in recent years. In 2004, the consumption of metal -working machine tools reached US$9.46 billion. The country consumed 70,000 units of CNC metal-cutting machine tools, including 47,000 units of domestic-made CNC metal-cutting machine tools. At present, there are more than 2,055 machine-tool-specific enterprises. The domestic builders manufactured a total of 389,284 units of metal-cutting machine tools, a rise of 35.9% over the previous year; 51,861 units of CNC machine tools (+49.8%); 4,354 units of high precision machine tools (+75.3%); and 7,151 units of large-type machine tools (+72.0%).

Taiwan machine tool builders exported $2.29 billion worth gears, marked as world's No.4 supplier. In 2004, 36.3% of exports were for Mainland China market while 17.9% were for the US market. In fact, the machine tool industry is one of the island's largest industrial sectors. Among major products, there were 9911 units (+153%) of NC lathes manufactured; 26,636 units (+122%) of non-NC lathes; 1,147 units (+199%) of NC drilling machines; 33,104 units (+138%) of non-NC drilling machines; 1,951 units (+105%) of NC milling machines; 27,673 units (+117%) of non-NC milling machines; 86,751 units (+101%) of bench grinders and 191,007 units (+122%) of sawing machines.

South Korea exceeds US$2.0 billion, recording a brisk performance for the past three years, spurred by investment in production facilities by the major manufacturing industries such as automobile, ship building, telecommunications, and electronics. The current size of the Korean market of imported machine tools is valued at US$1 billion, accounting for 40-50% of total market share. Korea's metal working sector explains 25% of the total machine tools market share, followed by the automobile industry at 24%, the general machinery sector at 22%, the electronics industry at 11%, and the ship building industry at 5%.

Articles from ttnet.net

最愛阿爸 阿爸的最愛

八月，又到感恩父親的日子。

最親愛的爸爸喜歡什麼呢？用什麼？在父親節選父親節禮，似乎是阿爸與子女們平時默契培養大考核；不妨依爸爸的喜好、需要，選出「阿爸的最愛」。

消費市場上，有林林總總的父親節禮，羅林國際領帶有限公司羅經理觀察指出，以往，送給父親的禮物還是都以配件為主，例如刮鬍刀、領帶、皮帶、襯衫、手錶、鞋子…等。但近年來經濟不景氣，送禮上有些許改變，即轉換消費方式，如實質禮物改成大夥去消費較高的餐廳吃一餐慶祝，或者全家聚會唱唱歌，慶賀節日兼團圓之味。可是子女們總愛老爸時而帥氣，時而尊貴，或有與眾不同的風貌。所以，在給父親節禮物上也有變化，且所有的配件有逐漸年輕化、個性化趨勢。現在的老爸從既有的古板老成的觀念中，慢慢已可以接受流行，跟上時尚的腳步，來凸顯自己的特色，例如在這一、兩年的顏色流行上可見端倪，粉紅、紫紅色成為配件主力色，不同以往深藍、灰為主。因此展現個人特點觀念的流行，漸漸在發酵中…。針對領帶市場，羅經理則表示，領帶的流行是跟著襯衫而變動，所以今年襯衫流行什麼色系，領帶就以什麼色系。另外，男性愈來愈注重自己的穿著，所以這兩年來，領帶由寬版的又流行回窄版的，讓自己更有型，讓別人印象深刻！而市面上，包羅萬象的父親節禮物組，總會吸引消費者多看一眼；羅林有推出父親節三件式禮盒組，頂級針織領帶 +領夾 +自動皮帶，讓節慶送禮有了多樣化選擇！為阿爸打扮一番，選擇適合的領帶，讓阿爸很幸福很感動！

選購父親節禮品，實用為主要考慮，花俏反而不夠實際。以選購領帶為例，針對領帶特點，「布面織法」，以針織方式將領帶圖案款式織出質感佳，呈現其自然、簡單、素雅、耐看，尤其與襯衫的搭配上，更是相得益彰、錦上添花。一些知名的大品牌，Boss、亞曼尼…，也都是以針織領帶為主，有別於印花領帶，布面以開網版印上去，其質感上便有明顯的差異。還有「領帶內襯」，品質佳的有雙面刷毛較能將領帶布面內側抓牢，手感佳，柔軟度夠，可塑性較高，且不易有分離感，領帶打起來也比較挺，增添整體造型立體感；而較薄、塑膠襯、質地較差的內襯，沒法將布面抓牢，手感粗糙，內襯太硬或太軟，領結不易成型，領結打起來太大或太小，搭配起來不夠亮眼！另外是「領帶的裁切」：標準的裁切，是以45做裁切，這樣領帶的帶型不容易變型，領帶的垂度比較夠，不會隨意飄。而領帶後面的手縫線處，是以每１公分，用手工一針一線縫製；每一條約有120針，使其較有伸縮性，不會太緊。當用心挑禮時，為阿爸多考慮領帶的細節，讓阿爸繫出專業與品味！

為阿爸準備了領帶，可別忘了順便選件襯衫，讓阿爸成為全天下最帥的父親！

平日，子女們仔細觀察阿爸，會發現阿爸上班時最常穿著就是領帶＋襯衫＋西裝。而襯衫又是衣櫃中基本款，所以不妨在溫馨的父親節日子裡，幫阿爸挑幾件襯衫，打造阿爸上班的形象，讓他天天神采奕奕。

不論是貴氣感的真絲襯衫、吸汗透氣的棉質襯衫、防皺硬挺的尼龍襯衫…等，都使阿爸跟上流行的腳步！關於襯衫布料上，一般而言可區分為100%純棉、C.V.C及T/C三種；純棉顧名思義是指含棉量100%純棉材質，而C.V.C.是指含棉量50%(含)以上，再者T/C是指含棉量不足50%。純棉材質穿著起來透氣，且較為吸汗；C.V.C.材質抗皺性佳；T/C材質較不透氣。目前在襯衫銷售上，多以C.V.C.較為一般大眾選購的材質。另外，襯衫領襯的好壞決定於襯衫的美感，使用100%純棉領襯高溫壓製，軟硬適中，浮貼性強而且不易變形。隨著時尚腳步，領形變化也多樣，可分為標準領、寬角領、尖角領、圓領及立領等多種不同款式；可是現今上班族仍舊採標準領居多。在顏色方面，有藍色、白色、灰色、咖啡色等等；以素色襯衫為大多數人的最愛。但偶爾想讓阿爸有另一種魅力，條紋襯衫、格子襯衫，是第二熱門選擇。襯衫的設計大方、多樣式，都可襯托出阿爸自我風格特色，給人耳目一新的感覺。

為了給最愛的阿爸加油、打氣，子女們只要細心挑選，注意阿爸個人偏愛的顏色、質料及是否透氣與吸汗性，一定能找到適合阿爸品味的襯衫。

另外，禮安服裝事業股份有限公司提醒各位孝順的子女們，為了讓阿爸穿著的襯衫合身又舒適，也便於打上鬆緊度恰好的領帶，要注意領圍標示及不同長度的袖長；市面上所販售的尺寸，普遍介於141/2~18吋之間，並讓袖長度剛好落在手掌弧口處最為適宜。多看、多問、多比較，為他選購合適的襯衫，一定能讓阿爸展現迷人的瀟灑風采！

天天在外辛勞奔波工作的父親，有時還通宵加班，所以子女們也可別忘了關心阿爸的身體健康；阿爸的健康，是全家人的福氣啦！因此在父親節送禮上，有著各式各樣的保健商品、個人運動器材…等。業者在商品製造上，多設計淺顯易懂，不複雜的操作方式；材料顏色上則採用柔和有質感、深色系為主；商品售價多定在3,000~30,000元左右。由於目前交通運輸快速，帶動北、中、南三地區生活及消費習慣相似，對父親節的送禮習慣，並沒有太大差異，主要是子女對父親的重視度及荷包內的預算。

子女們會考慮選購保健用品，是為爸爸的健康加碼，讓阿爸常保永康。

以妙寶福國際事業有限公司研發的可可那電動 沙發，是一台適合阿爸們使用的運動休閒用品，集合了運動、休閒、及輔助睡眠的功能。運用多段式調整，每分鐘30~80轉，無段式速度調整，緩慢速度，讓人幾乎忘了它在轉動；而快速度，快到讓人血液沸騰全身舒暢。另外，這一台讓人輕易進入夢鄉，睡著了還在運動的電動休閒椅，就像嬰兒期的搖籃，催人安心入眠。外觀漂亮、柔軟舒適的電動沙發，坐或躺都四平八穩、安全耐用，擺在家中可當沙發使用，是爸爸獨有的太師椅，也是爸爸小歇片刻的第二張床。而擺在公司裡可當辦公椅使用，高貴又大方，不論是坐著辦公還是活動筋骨，甚至躺下來睡個午覺，紓解阿爸整日為公事的煩悶，增添新活力。

真心表達孝心，子女要選購禮物時，不論價格高或低，最重要是父親會去使用的、或父親所喜愛的物品；若有些產品買了之後，用不到一兩次就不用了，最後淪落到打包進儲藏室，丟之可惜，也失去子女對阿爸的關心！所以，購買阿爸的最需要，最能感動爸爸的心！

今年的父親節，把對老爸的感謝，化成具體的行動，在百百款禮物中挑份「愛」的特別好禮；不論禮物大小貴重，顧到阿爸的喜愛，顧好阿爸的面子，也顧及他的健康，讓阿爸在子女心中永遠年輕，讓阿爸有一個難忘驚喜的父親節！

文章摘自ttnet.net